MAYA
YC
Voice is the most natural and common form of communication for people of all demographics. By 2022, accelerated by platforms like WellSpoken, digital voice conversational applications will talk naturally and effectively as humans, and will become the preferred means of communication between people and digital services.
Powered by proprietary contextual voice Behavioral AI, WellSpoken enables voice conversational app designers and developers to craft, publish and execute self-optimized voice-powered apps with human intelligence and expressiveness. Accelerating the voice-first market transformation created by Alexa, Siri, Google Assistant WellSpoken is paving the way for all businesses to join the digital voice experience revolution
Product Vision
Lead Product Designer
:: Product Discovery,
User Research, Prototyping,
Usability Testing, Design QA
Role
Product Manager,
Engineer teams,
VP of Product
Team
Timeline
June 2021 - May 2022
The AEDIT iOS app is a first-of-its-kind, self-service solution platform designed to simplify and safeguard the search for aesthetic procedures. AEDIT aims to empower users to own their aesthetic journey through innovative AR & AI technology and medically accurate information.
AEDIT
Humanizing Voice Apps
With Behavioral AI Innovation
Let customers talk with businesses naturally as they speak with friends
Enabling B2C Voice Conversational Applications to Every Business for Boundless Use Cases
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Dashboard Explorations
Read more detailed design overview in here.
What's AEDIT?
THE OUTCOME
AEDIT (pronounced ed-it), which launched in May 2021, is on a mission to make cosmetic surgery more accessible. Created with the goal of disrupting the aesthetic medicine space by brining technology previously only available in doctor’s offices to the palm of users hands. People want to find trusted, easy-to-understand information about aesthetic treatments, and whether or not something right for them.
Design Focus & Impact
THE OUTCOME
As the Lead Product Designer at AEDIT, I partnered closely with the product manager, engineering teams, and marketing team, to lead, manage, and oversee the evolution of the company’s visual brand & user experience. Including driving the process from product discovery, user research, design, build, user testing, handoff deliverables, and QA.
Design Focus
Design efforts that I worked on consists of 2 pillars of product growth: 1. User Acquisition & Activation ; 2. User Engagement & Retention. In terms of retention focus, we focused on the earlier stage of user adoption with an aim to increase the two-weeks retention rate.
Design Impact
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Optimize push notification opt-in by three fold after a quick iteration.
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Overall we lifted two-week retention rate form 11% to 33.6% in the course of 8 months.
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Launch AEDIT PRO to provide premium Pro-user experience: New Pro content and Pro paywall & gated elements. Increase in-app conversion to subscriptions from 11% to 20% in 12 months.
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Redesign and launch new Post Try-On Screen to increase user retention.
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Align various screens and site icons to align with new branding to ensure brand & UX consistency.
Customer Insights & The Problem
THE OUTCOME
Aesthetic medicine is more popular than ever despite lingering pandemic concerns. The 2021 annual report from the world's largest association of facial plastic surgeons (AAFPRS) found a 40% increase in facial plastics over the course in the past year alone.
It’s great that the conversation around procedures is being normalized, however, increased accessibility and exposure from social media has led to unrealistic expectations and misinformation. People are overwhelmed and fatigued finding new content and managing multiple services. How might we empower people who are considering plastic surgery to own their aesthetic journeys from start to finish?
Design Impact
THE OUTCOME
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Based on the product vision statement as the North star, we created user journey mapping and ideated experience key moments for various customer states and touch points.
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Lifted 2 weeks' retention from 7% to 34%.
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Notification opt-in rate increased by threefold after iteration.
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Launched AEDIT Pro from
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